“I am amazed by the technology tools and excellent marketing. I love the open communication and how helpful everyone is if you run into an issue – they are willing to assist in anyway.”
Technology that Simplifies
The right technology tools not only simplify your day-to-day work life, they can help you close more loans. That’s why we developed and continue to optimize the ideal tech stack for you to build your brand, connect with consumers, originate loans and create lasting relationships.
Best-in-Class Customer Experience
Our borrower experience is built on a robust technology platform designed to be simple, streamlined and secure from application to closing, earning us recognition as:
2025 HousingWire Tech100
- Most innovative mortgage industry companies
2025 Best-In-Class Lender for*
- Online Tools
- Mobile Tools
- Closing Timeframes
- Pre-Closing Preparedness
Explore Our Tech Stack
Our tech stack gives you time back in your day so you can focus on building your brand, connecting with customers, originating loans and enjoying the work/life balance you want.
D1CEdgeDay 1 Certainty is fully integrated into our mortgage process to automate income, employment and asset verification for faster, simpler underwriting approvals.
HomebotStay in front of your customers with personalized, relevant home data that reminds them you’re on call as their home financing expert.
Total ExpertAccess and customize digital marketing campaigns, social posts, videos, print-ready materials and more to engage your customers and business partners.
Blue SageOur state-of-the-art loan origination system that’s optimized for unmatched efficiency, giving you more time to close loans.
SalesforceSmoothly integrate processes, priorities, timelines and people into your business to make managing and communicating with your borrowers simple.
Mortgage Coach“WOW” your customers and business partners by creating game-changing loan scenarios complete with charts, graphs, videos and more.
Marketing Made Easy
At PrimeLending, equipping you with the marketing resources and support you need to grow your business is a top priority. Our in-house marketing team creates automated email journeys, social media campaigns, websites, print materials and more to make sure you always have the right communication tools on hand to reach your customers. All of these materials are available for you to customize and share instantly from Total Expert.
Priscilla Gonzalez NMLS# 476992 Sr. Loan Originator Las Cruces, NM
Brandon Walters NMLS# 1199320 Loan Originator Dallas, TX
“I started as an intern at 19, and now, at 33, I’m a Power Producer. The incredible culture at PrimeLending keeps me here—teamwork, support, technology, and a commitment to excellence make every day rewarding. Helping clients achieve their homeownership dreams alongside a dynamic and inspiring culture is why I stay.”